Business Wars / Adidas vs Nike
Podcast
Adidas started in 1924 in pre WWII Germany and made the first rubber soled shoe. His first big endorsement was African American track star Jesse Owens during the Olympics in Germany which as you can imagine was bound to be controversial but the shoes spoke for themselves. It was new technology that would change the game forever. And even though Nike didn't start until the 60s it didn't take long became Adidas biggest competitor ever!
As an athlete this was cool to hear about because I've worn a lot of athletic shoes both Nike and Adidas and Reebok after they were owned by Adidas and Puma (which it turns out was created by the brother of Adi Das and who was the co-creator of Adidas.) The end of the series they talk to someone that worked at Nike in the beginning and they thought that they were behind Adidas but I never saw that side. Growing up Nike was the ultimate status symbol but it sounds like they had to go through a lot to stay there.
So yes I have always liked learning about business stuff so this was right up my alley. But I think its an interesting for anyone to listen to.
Adidas started in 1924 in pre WWII Germany and made the first rubber soled shoe. His first big endorsement was African American track star Jesse Owens during the Olympics in Germany which as you can imagine was bound to be controversial but the shoes spoke for themselves. It was new technology that would change the game forever. And even though Nike didn't start until the 60s it didn't take long became Adidas biggest competitor ever!
As an athlete this was cool to hear about because I've worn a lot of athletic shoes both Nike and Adidas and Reebok after they were owned by Adidas and Puma (which it turns out was created by the brother of Adi Das and who was the co-creator of Adidas.) The end of the series they talk to someone that worked at Nike in the beginning and they thought that they were behind Adidas but I never saw that side. Growing up Nike was the ultimate status symbol but it sounds like they had to go through a lot to stay there.
So yes I have always liked learning about business stuff so this was right up my alley. But I think its an interesting for anyone to listen to.
Comments
Post a Comment